The Coordination Tax Is Killing Small Marketing Teams
Why your 3-person team produces the output of 1.25 people
Research from Asana found that 60% of knowledge worker time goes to “work about work.” Not strategy. Not creativity. Coordination.
For a 3-person marketing team working 125 combined hours per week, that means only 50 hours go to actual marketing. You’re paying three salaries for the output of one and a quarter people.
Here’s where the time goes:
- Status meetings: 6 hrs/week
- Searching for info: 5 hrs/week
- Tool switching: 4 hrs/week
- Chasing approvals: 4 hrs/week
- Updating project management: 3 hrs/week
Enterprise teams have dedicated ops roles to absorb this overhead. Small teams don’t. Everyone does coordination on top of their actual job, and nothing gets proper attention.
The fix isn’t working longer hours. It’s cutting the overhead so the hours you have go further.
Read further more on our blog: why-your-marketing-team-feels-understaffed